The Story
"Φitolojio Workshop, founded in 2020 by Katerina Michaloutsou, is an Amsterdam-based web boutique crafting handmade, one-of-a-kind, and ethically produced items. Our focus is on creating a sustainable wardrobe that lasts, transforming overlooked textiles into Upcycled & Reworked clothing and curated Vintage pieces.
Our persona embodies a powerful and independent woman—a flower lover and crafts enthusiast who inspires and is inspired.
We breathe new life into pre-owned garments, extending their lifecycle and turning 'waste' into one-of-a-kind treasures. Sourcing materials from private owners, local charities, vintage shops, and flea markets, we prioritize transparency, fostering a connection between garment and wearer.
Φitolojio opens a dialogue about conscious consumption, weaving stories of sustainability and style."
Identity
Φitolojio /fiː toːˈloː gɪo/ - Herbarium-
A herbarium is a carefully curated collection of dried and pressed plant specimens, often accompanied by detailed information about their origin, characteristics, and uses.
Φitolojio - /fiː toːˈloː gɪo/ embodies a commitment to ecological and ethical use of materials.
Workshop showcases the meticulous process behind crafting handmade garments
The inspiration for the name 'Φitolojio' stems from my childhood, where I created a 'herbarium.' 'Fitolojio,' written in Greek with Latin characters, reflects the essence of assembling unique collections inspired by what surrounds me. I've cherished this name for years, drawn to its connection with the distinctiveness found in each season, place, and the memories saved over time."
Love (and Flowers)
K.M